Fuel your brand with consumer insights

De Smaakclub (Le Club des Saveurs/The Tasting Club) is a consumer insights platform that places consumer opinions at its core.

What is De Smaakclub?

We believe that the consumer’s opinion should be at the heart of all commercial initiatives and decision-making processes to build a sustainable business. Guided by this vision, we have created a platform that allows us to maintain direct contact with Belgian consumers to question them about taste preferences, product packaging, shopping behavior and so on. Consumers are more willing than ever to share their opinions, resulting in more than 2.800 active members on De Smaakclub in less than one year.

Brands like Tabasco, Elephant, Kikkoman, Pamesello and Organix have already used our platform. Are you next?

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How do we capture consumer’s feedback?


Online tailored surveys to gather feedback from a wide audience of consumers.

Experience Kits

Experience kits with product samples to receive feedback on the actual product testing experience, in the comfort of participants’ homes.

Taste Panels

Taste panels which provide more detailed and nuanced instant feedback on the actual product testing experience.

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How do these insights drive commercial initiatives?

The tangible consumer insights enforce:

  • the appeal of new product innovations
  • the potential of your project to (internal) stakeholders
  • the optimization of your product range
  • the enhancement of your category expertise
  • consumer expectation & preferences

To ultimately drive category growth, enhance customer satisfaction and launch effectiveness in the market.

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You’ve never been closer to the consumer

Are you crafting your brand plans for 2025? Are you working on a new product innovation and are in need of consumer insights? Do you want to strengthen your gut feeling with valuable insights? Let us help you gain insights that will contribute to the growth of your brand.

Get in touch